The lowbrow style originated in Californian rock 'n' roll culture. It was all about those old cars with souped-up engines and rusty bodies – the keyword being "hot rods".

Today, lowbrow culture can be found in all media: films, paintings, sculptures…

Lowbrow is the "evil" aunt of classical (veristic) surrealism, as well as the naughty sister of fantastic realism. Aesthetics are not the primary focus; it's meant to be gritty, with garish pop characters inhabiting the most incongruous environments and usually doing truly wicked things.

It is intended as a provocation against the "intellectual" works that are so prevalent in established galleries. The danger of arrogantly dismissing "this rubbish," of refusing to engage with it, is ever-present. Phrases like "beauty is in the eye of the beholder" are to be burned. The fixed notion of a tidy, clearly structured world should be eradicated from our minds, especially for us art lovers.